MSc en sport, divertissement et Lifestyle - MSc in Sports, Entertainment & Lifestyle

Le MSc in Sport, Entertainment & Lifestyle est un programme en deux ans, enseigné en anglais, qui vous prépare à évoluer dans les univers en pleine transformation du management du sport, du divertissement et du lifestyle.

À l'heure où ces trois industries se croisent de plus en plus, de nouvelles opportunités professionnelles émergent, nécessitant une approche créative, globale et innovante.

Bien plus qu'une formation en management du sport, ce programme explore en profondeur l'impact des innovations digitales, des stratégies de marque, et de l'évolution des comportements consommateurs sur les secteurs du sport, de la culture et des tendances lifestyle.

Grâce à des projets concrets et une expérience académique internationale (partenariats avec l'Université Laval et HEC Montréal), vous développerez des compétences à la fois stratégiques et opérationnelles, directement applicables à des contextes mondiaux.

Que vous souhaitiez intégrer une grande marque, lancer votre propre projet ou accompagner des talents et des expériences, le MSc in Sport, Entertainment & Lifestyle vous apportera les outils nécessaires pour devenir un leader dans ces industries en mouvement.

First period: Academic courses
 November to March | Paris
 
Intro seminar
Strategic thinking
Data Science & analytics for business
From digital to AI marketing
Branding management, collabs & co creation
Understanding the sociocultural transformation of consumption and markets
From sports governance to sports markets
Sports mega-events in XXI century: tendencies, challenges and opportunities

Conscious capitalism challenge
Contract law_ Introduction
The Future of Entertainment & events
Social innovation in the Sports & Entertainment industries

Second period: Professional experience
 April to September | Anywhere in the world
 

Optional Internship

A 4-6 month internship is optional in the first year of the MSc in Sports, Entertainment & Lifestyle, and mandatory in the second year.

First period: Academic courses
 October to April | Paris
 
Intro seminar : The convergence of sports, entertainment and llifestyle
Cultural strategy
The non market strategy
Generic fundamentals of sports & entertainment
Data visualization
Finance for sports leisure and entertainment businesses
International seminar in London

Climate strategy & sustainability thinking
Being an unshakeable leader in fast moving companies
The geopolitics of sports and live entertainment
Winning in DtoC and e-commerce
Sports sponsorship
Content & media business in the age of platforms
Negotiation in conflict and in crisis
Sport, entertainment and media, legal challenges

Second period: International experience
 May to mid-June | International term (Quebec)
 

Benefit from an international experience in Quebec, in partnership with HEC Montreal and University of Laval for a truly global perspective!

Strategic Sports marketing in the context of Franchise and sports team: challenges and perspectives
Financial Statement Analysis: a (re)conciliation between sport and business operations
Sports sponsorships challenges ahead and future persepectives
Sports & society
Issues and Challenges of managing self & employees in Sports & Entertainment Organizations
The convergence of sports and entertainment and their impact of cultural and territory development

Third period: Professional experience
 Mid-June to October | Anywhere in the world

Professional mission
The 4 to 6-month internship or professional experience is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry.