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Master of Science in International Marketing & Business Development - MSc IMBD emlyon business school

Date de mise à jour :
Identifiant Offre Info : 03_251264909F
Organisme responsable : Early makers Group (ouvre dans un nouvel onglet)

Nouvelle recherche

Présentation de la formation

Objectifs

Marketing and sales offer various jobs worldwide in multinational companies or local SMEs. These jobs directly confront the main challenges of our times: rapid digitalization, brutal changes in consumption practices, socio-cultural and economic diversity, and challenges linked to sustainability and corporate social responsibility. The program is intended to form future top-level managers capable of assuming leading positions in international companies as crossover professionals. It…

Marketing and sales offer various jobs worldwide in multinational companies or local SMEs.
These jobs directly confront the main challenges of our times: rapid digitalization, brutal
changes in consumption practices, socio-cultural and economic diversity, and challenges
linked to sustainability and corporate social responsibility.
The program is intended to form future top-level managers capable of assuming leading positions in
international companies as crossover professionals.
It provides fundamental and concrete knowledge of international business and its
challenges, as well as training on personal and professional competencies in global
business practice. Our graduates will then be able to interact with all the different
stakeholders, whatever the industry, at an international level.

Programme de la formation

Marketing bloc : strategies, markets research, consumer behavior, Data Marketing, Communication, Ethics & Responsibility
Business development bloc : Operational competencies, Negotiation, Sales, Strategic Thinking, Management, Salesforce
International Stratégies bloc : Understanding international markets, law, economics, Geopolitics, Intercultural environments
Innovation bloc : networks, Data Sciences, AI, Ideation & Creativity

Validation et sanction

Attestation de formation

Type de formation

Non certifiante

Niveau de sortie

Sans niveau spécifique

Durée, rythme, financement

Durée

En centre

720 h

En entreprise

840 h

Financement

Conventionnement
Oui
Financeur
  • Bénéficiaire de l'action

    Programme : Individuel (AIF, POEI, Région individuel, autofinancement)

Conditions d'accès

Public visé

  • Tout public

Niveau d'entrée

Sans niveau spécifique

Conditions spécifiques et prérequis

-

Lieu de réalisation de l'action

Modalités d'enseignement

Formation entièrement en présentielle

Adresse

144 Avenue Jean Jaurès
69007 Lyon 7e

Responsable : Early makers Group

Périodes prévisibles de déroulement des sessions

Début

Fin

Adresse d'inscription
144 Avenue Jean Jaurès
69007 Lyon 7e
État du recrutement
Ouvert
Modalités
Entrées / Sorties à dates fixes