Manager des stratégies communication marketing - MBA luxury marketing (15M)

• Manager des stratégies communication marketing - Code CertifInfo 114100
  • Niveau de qualification : 7 - Savoirs hautement spécialisés

Objectifs

- Conception de la stratégie de marque
- Gestion du système d'information communication marketing au service de la performance
- Mise enoeuvre d'une stratégie communication marketing crosscanale
- Management de projet et animation d'équipes pluridisciplinaires

Programme de la formation

Luxury Brand Management
Luxury marketing
Communication strategy and events
Digital marketing and social media in luxury industry
Search engeneering & KPI (SEO, SEA) / Mediaplanning
Crm
Intercultural Management including Business with Asia
Managing a fashion and accessories brand
Market survey and panels / Customer Behaviour
Service providers management
Managing a cosmetic and perfume brand
Managing a jewelry and watches brand
Managing a wine brand
Managing a gastronomy brand
Managing a hospitality brand
Luxury Culture
Luxury codes
Perfume history
French etiquette
Fashion History
Key Market players
Cité du Luxe
Brand Management In Various Luxury Sectors
Crisis communication strategy
Human resources management
E-learning
Thesis methodology
TOEIC preparation
Digital consulting certif Google Ads
Financial Management & Budget
4 Week Of Seminars
Week 1 :
Team Building and team management
Jewelry workshop
Perfume workshop
Week 2 :
Study Trip in London
Merchandising Strategy
Week 3 :
Study Trip in Milan
International distribution
Week 4 :
Sustainable Luxury Challenge
Study Trip Champagne

Validation et sanction

Manager des stratégies communication marketing

Type de formation

Certifiante

Sortie

Bac + 5 et plus